Sounds crazy? Don't bet against it.
As a matter of fact, smart money is betting ON it--including a few hedge fund traders that have proven to be prescient in just about every move they've made.
Amongst all sports categories, bull riding has had the greatest growth i.e. TV viewership in the last four years, and attendance at major tourneys is increasing by mid double digits.
Why? Think David vs. Goliath. Man Meets Animal in Sporting Arena.
Testosterone at its finest--and the sponsors are quickly beginning to appreciate the many different angles at which they can tatoo their logo. Thrilling, exciting, physically stimulating.
This is a sport that doesn't need a Spice Girl's husband to spice up the entertainment..This is no bullshit bull riding and 20 seconds of pure entertainment.
While soccer tries to be the next football, bull riding IS going to be the next NASCAR. You read it here.
1 comment:
Think GLOBAL! What NASCAR will continue to struggle with, the PBR already has in motion. GLOBAL CUP.
Thanks for your coverage of the sport. You are right on the money,,,and big money it is.
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