Monday, July 16, 2007

NBC News Lights Fire Under Flammable Purell

Two weeks ago I touted a new product that can maybe make $3million in 2 years--a well-branded, alcohol-free hand sanitizer.. If you use Purell, or another type of traditional product that you can easily pick up at an airport news stand, or any drug or grocery. Its a $150million/year product.
98% of the products are alchol based--they have a sticky gel application, they often have a fragrance (that is often noxius), and when you use frequently--they make your skin dry/irritated. Sound familiar?... Its the alcohol that kills the germs but also causes the side effects. OK...lets not forget the 11,000 reports of alcohol poisoning attributed to hand sanitizers (mostly kids--they're apparently inadvertently, or not, ingesting the gel by licking it off their hands....taste bad, and causes some medical problems....
Click on the Title Link to see Matt Lauer light a fire on Purell...Its a pretty flammable message that is probably going to torch the current product category

What's the product that solves this problem:
Soapopular
where can you buy it legally? http://www.mgsmata.com

Who else knows about it... ?The smartest merchandisers in the country have already planned national product launches starting in Sept.. You can buy it right now on Amazon.com

1 comment:

Anonymous said...

I clicked on the link but it doesn't go to that story. If you find the link to the story can you email it me at rflavin2000@yahoo.com?

Thanks,
Ron