Stellar observation from JEFFREY FOX of Fox And Company:
Too many companies that sell directly to consumers think marketing is advertising. Too many business-to-business sellers think marketing is trade shows and literature. Marketing involves the profitable identification, attraction, getting, and then keeping of the most highly desired customers. It is the heart and lungs for every organization. Without customers, members, patients, parishioners, donors, the organization will die. Every single function, every single job, in every single organization must, directly or indirectly, today or tomorrow, be laser-beamed on the getting and keeping of customers. Every single job in every business must be a marketing job. Every single job must be tied to profitable revenue- without exception. If someone does not know how his or her job gets or keeps customers then, that person is either ill-managed, ill-trained, or, as the Europeans say, redundant
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