This Wednesday's NY Times Business section included an insightful story profiling corporations that do get it, don't get it, or get it wrong when it comes to embracing the power of blogs.
Just more than a year ago, in the Sept 17, 2007 posting on this very blog, we advocated that blogs are/should be/will be an integral part of a corporation's IR, PR, and HR strategies. Lo and behold, we were ahead of our time; and this week's NY Times article focused on how important it is for companies to proactively put their arms around blogs, especially in connection with workforce downsizing. Its all about perception management...and before a disgruntled employee fires salvos at a company on the internet--it doesn't take a rock scientist (not the ones that built quantitative trading models) to understand the importance of being in front of a problem with a well-thought out messaging strategy to cushion the blows of the headwinds that are knocking employees down on their backsides.
1 comment:
Your blog keeps getting better and better! Your older articles are not as good as newer ones you have a lot more creativity and originality now keep it up!
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