For those searching for marketing strategies in challenging times, we tripped over an insightful paperback written by Michael Wallach, a long-time Hollywood talent agent whose book "How To Get Arrested" is actually great and uniquely relevant for anyone that could use a reminder about the basics of marketing.
Yes-its geared towards aspiring actors, but as the prologue underscores, the insight and observations cover topics and tactics that transcend across all boundaries.
Easy reading, very pragmatic, and the type of book that deserves a mention by Oprah!
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