Wednesday, November 19, 2008

Marketing Communications and The News Media: Former TV News Anchor Launches Consulting Firm

Here's an interesting idea: Create a consulting firm and assemble a global team of news media reporters/jouranalists, talking heads, and other media professionals that can be tapped into by corporate clients seeking their collective opinions on the potential impact of a pending corporate news announcement.

Given that many, if not most of the news media members are spin masters, it makes perfect sense that they'd be called upon to opine on how their peers would present the upcoming news story.

Created by former MSNBC Anchor Dan Abrams, the business model for the firm is equally compelling; they'll bill out an hourly basis (and presumably they'll also offer extended retainer agreements so that a corporate client can present an unlimited number of queries).

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