Objective and opinionated insights on current trends in corporate branding, advertising, marketing, sales, and PR communication strategies; all colored with pithy punditry and comments on the current events of the day.
Tuesday, December 09, 2008
Innovative Thinking : Premiums That Sell.- Introducing the Laptop Cabana
We may be tipping their hands, but its already patent pending--so hats off to MGS Brands of Fairfield, CT for creating a very compelling way for corporate brands to extend their message.
We all know that premium merchandise is a low cost vehicle for marketing, branding and advertising...and what better time than to introduce a particularly inexpensive, and uniquely utilitarian device?
They call it the Laptop Cabana. Blocks the piercing sun and the peering eyes. (The fabric on the inside is actually a completely sun-blocking vinyl)
Can you see your corporate logo on the outside, a family of design styles?
Less than three steps required to attach and dis-assemble, washable, portable and compatible. Totes and umbrellas and ball caps are so yesterday. This cute little laptop awning will be attracting eyeballs everywhere that you see someone using a laptop computer: campus libraries, airports, airplanes, trains, every Starbucks in the world. Need I count the ways and the places?
Those corporate brand experts that are interested should contact the people at MGS directly (Click on the headline link to get to their website).
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