Layoffs and the Impact on Marketing and Branding--New Study Says It All

For those marketing, sales, investor relations, or brand management executives, if this study doesn't resonate with you, nothing will.

Leadership IQ Study: Don’t Expect Layoff Survivors To Be Grateful
WASHINGTON, D.C. – December 10, 2008 – If your company is undertaking a layoff, be forewarned: Your surviving employees are not going to work harder out of gratitude. According to a new study by Leadership IQ, 74% of employees who kept their job amidst a corporate layoff say their own productivity has declined since the layoff. And 69% say the quality of their company’s product or service has declined since the layoffs.

Leadership IQ, a leadership research and training company, compiled these results after surveying 4,172 workers who remain employed following a corporate layoff. These subjects were drawn from 318 companies that have undertaken layoffs in the past 6 months. Employees were asked questions about productivity, product quality, workforce issues and management effectiveness.
Other key study findings about the state of the workplace following the layoffs include:
• 87% of surviving workers say they are less likely to recommend their organization as a good place to work
• 64% of surviving workers say the productivity of their colleagues has also declined.
• 81% of surviving workers say the service that customers receive has declined.
• 77% of surviving workers say they see more errors and mistakes being made.
• 61% of surviving workers say they believe their company’s future prospects are worse.

According to the group that did the survey, there are actually ways to address these issues so that your brand doesn't implode altogether while you slice away your most important assets. Don't ask us, call them; they're the experts.

Or tune in to Fox Business "Money For Breakfast" at 8 am Thursday Dec 11 and you can watch and listen live.