Advertising is all about capturing eyeballs, and according to an interesting piece in the business section of today's NY Times, at least two advertising agencies (Adisn and Tumri) are working to solve the complexities of behavioral marketing and the impact on ad design--computer generated ad elements that target specific websites based on the user demographics..
Different colors, different fonts, different key words within the ad text, all based on how specific types of consumers have responded to different types of ad elements.
Smart stuff!
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