Marketing & Comm: Brandishing Your Brand

Rule 201 Brandishing Your Brand..

Every 'spinmeister' will have a different opinion when it comes to the best way to execute what's otherwise known as a 'stunt'.

You've created buzz, and along the way, you've created suspense around the buzz. You've got thousands of people on the edge of their seats. But, unlike a TV melodrama that plays once a week; your story is being broadcast 2x a day. So you need to have that much more horse power in the engine.

But the gas only lasts so long. So you go for the electric shock as a booster. That's fine. Its in every PR playbook.

Here's a tip: Don't do it unless you have a plan for the "post-electric shock" phase.