Saturday, January 03, 2009

Trifecta Win: Click, Brick and Free Booze



I'm raising my glass to Jason Fried and Seva Granik, two innovative guys that are cashing in (relatively speaking) on a great concept for this this period of "economic reflection." (Yes, this is a phrase that we've coined, but won't trademark--we'll make it available to anyone that wants to use it).

A website with alert messages that keeps an ongoing list of establishments offering 'free drinks".
This appeals to just about every "hot button":

1. Combines click and brick portability
2. The perfect DMA
3. Social Networking
4. Compelling content
5. Perfect for Sponsors
6. Free Drinks

I'm lovin' this! Cheers!

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