PR pundits pride themselves on being able to spin a client's value proposition.
The fact is, the best 'spin' isn't spin, its really about positioning a client that has a real value proposition.
Especially when targeting an 'institutional' audience; ones that are not only a bit cynical, but are actually pretty smart and contrary to what most PR spinners think, can actually read between the lines when it comes to IR and PR pieces. They get put off by crafty , "infotorials", and embrace articles that demonstrate objectivity--and most importantly, the underlying integrity of the topic of the piece.
We've actually received lots of kudos about a 'piece' prepared for a very solid client. Click on the title link and make your own decision!
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