Marketing: Its All About Selling..I've got a great brick for sale!!

While this blog is necessarily focused on (among other things) "marketing" and related communication techniques, the fact of the matter is, its all about selling.  However entertaining it is to read about/hear about people that position themselves as "marketers", if you can't sell, then marketing is meaningless.

Its all about connecting the tag line to the bottom line, which means its all about sales.

So, it was equally entertaining to notice a contest searching for "the world's greatest salesperson," promoted by  OgilvyOne, a division of the icon ad agency WPP.

Contestants are being solicited to upload a video to a dedicated YouTube.com channel in which they demonstrate, explain, illustrate, or otherwise present the best way to sell a brick.

No, not the kind of brick that's slated to become legal in California as a means to increase the tax revenues; just a simple run of the mill brick.  Accordng Ogilvy, the most creative brick salesperson will win a trip to present in a live shark tank, and be hired for a 3 month internship.

Not a bad way to capture video resumes, although some will likely game the system and go back to research the history of Pet Rocks.
Here's my submission on the product value proposition, the video elements can be based on the following narrative:  
"We have It. You Want It! And it won't cost more than a handful of cement!"
Its all purpose, eco-friendly, non-destructible and here's just some of the things that  it can do:

• Open car doors if you've lost your key
• Gain entrance to back door if you've been locked out.
• Be used as weapon (no license required!!!)
• Decorative device/paper weight
• Door stop--or the Perfect Book End (for those that still buy books..)
• The first ingredient to building your $2 million mini-mansion!
• Anchor for your mini-yacht (anchor rope available for slight additional charge..)
• Tire stop for your golf-cart.
• Message carrier for industrial strength sling shots.

Ok..maybe those are silly ideas, maybe note...But, if you want to win the "best salesperson" prize from Ogilvy, they say that you should go to their channel on YouTube