If you've been following this blog for more than the last 5 updates, you'll know that I've always been a big proponent of video-centric marketing and communication applications for corporate, B2B and small businesses.
We're not newbies when it comes to digital communication, as this writer was arguably among the first wave of pioneers that advocated internal corporate instant-messaging applications when most Fortune companies were still busy trying to figure out how to leverage enterprise email.
Then came blogs, next came Twitter, and while "Marcomm Guru's" imbedded in corporate cubicles are still trying to get their arms around what works and what doesn't work, the Rich Media train keeps on rolling over those that haven't figured out which "best practices" are best vs. those that make the bean counters barf when attempting to monitor how the EVP of Sales and/or EVP of Marketing are working to connect the tag line to the bottom line.
Click on the link to the title of this posting--and then read in between the lines. If you can't understand how this story underscores how to leverage existing technology with your "social media strategy", give us a call and we'll paint a connect-the-dots picture so that even your CEO will "get it".
Post script reminder: "Cutting Edge" initiatives often result in a little bit of bleeding at first.
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