Courtesy of Bloomberg LP:
"..There are currently 16 states that allow some form of legalized medical marijuana, but so far, only Colorado allows marijuana businesses to operate as such. It’s the first, and for the moment, only, for-profit marijuana marketplace in the U.S.."..and per the Bloomberg article, these entrepreneurs are taking best-of-breed marcom and sponsorship strategies one would expect from cutting-edge consumer brands..
At least one interesting take-away: sex sells..click on the title link for the full article..
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