Even if NYT columnist and CNBC commentator Andrew Sorkin might not consider himself a crisis mgt/PR guru, his column today profiling investment firm Jefferies Group efforts over the past several weeks to combat rampant [negative] rumors circulating throughout the investment industry provides good subtext not only for securities industry firms, but any firm whose reputation, and in particular, perceived financial viability is evaluated by its customers/clients on a daily basis.
For those familiar with the chain of events leading to the collapse of various financial firms back in 2008 & 2009 (sic Lehman, Bear Stearns, Refco, and more recently, multiple closings of once-esteemed 'major hedge funds', we're in a 24-hour news cycle world where a rumor-fueled "run-on-the-bank" can destroy a company and thousands of jobs within a matter of days, if not hours.
This is exactly why even the most altruistic PR crisis management strategies need to be well thought out, and vetted by objective, experienced experts--and perhaps even "tested" on a control group before anyone lets the CEO take pen to paper and hit the 'send button'.
Click on the title link to read in between the lines.
1 comment:
well said!
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