Yes, we've been shouting for months (actually years) about the need [and pent up demand] for financial industry firms to embrace web-based video applications.After all, the most compelling content is about sight and sound; the more timely, the better.
Lo and behold, as profiled in today's NY Times, Thomson Reuters, the financial news/content publisher is launching a web-based video platform (described as a YouTube for traders) that combines video clips produced internally by the news service (about 15% of the content), along with clips sourced from a myriad of other news outlets (e.g. CNBC, Forbes, etc.) as well as 'partners' that include Wall Street analysts and trading market commentators from boutique firms.
The service, dubbed Reuters Insider, will only be accessible by those that subscribe to Reuters' desktop service, and presumably, this 'channel' will eventually provide advertisers with yet another way to deliver their brand message to a highly-sought after audience of uber rich eyeballs.
Re-affirming the the wisdom that we've been wagering on for longer than we can remember, Thomson Reuters Markets Division capo says "People are increasingly visual, and they expect to access information in that way. They want to be able to look at a chief executive and see the expression on the analyst's face."
Haven't we been saying that for months? OK..so we're prescient.
One of the frequent visitors to this very blog, a senior partner of the boutique broker Miller Tabak, was also mentioned in the NYT article for their role in serving as one of the content providers to Reuters' new service, "We're dropping significant time and resources into video programming for Reuters Insider because we have to come up delivering information to a new generation of analyst."
See me; Hear Me. Buy Me.
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