This product is F- -king Fantastic!

Notwithstanding an April 2009 US Supreme Court ruling, which capped the utterances of "fleeting expletives" on public broadcast airwaves (ironic when considering the same Court recently proclaimed "no cap" on corporate spending for political campaigns--a decision that will undoubtedly cause a tsunami of bullsh**t to penetrate the minds of our masses), we were tickled when reading Stuart Elliott's column in today's NYT; the one that profiled an increasing trend by advertisers to incorporate risque (and perhaps 'rude') verbs, nouns and adjectives in the course of promoting consumer products. 

Shock and Awe. Hat's off!

Although my #1 fan accuses me of having potty mouth (to whom I apologize!), its true that I don't have a problem with risque, easy-to-recall ads; the kind that provoke sensibility.

What? We should be concerned about the impact on little kids, tweens and teens that come across ads that tease with quasi-expletives? Puhlease.

Prime-time Network TV has become no more risque than Playboy Magazine. You say dirty words in ads are"bad,"  but "dirty" images that show everything short of the very short hairs on Beverly Hills 90210 is OK? Don't be silly; The Genie is out of the Bottle.

I can see the banking industry ad now:

"Our Two Biggest Competitors:
1. Sh**ty Bank.
2. Skank of America.
Ta-Da! Its Time To Bank at TD..!"

Or the insurance industry's upcoming ad:  
" AIG = A--Hole; Call AFLAC Instead.."

Or, this new ad from the fast food industry:
"Our Fries Are F**King HOT!"