For those of you that skipped the Sunday NYT, and went straight to Scott Turow's new book, you missed the latest digital news primer for today's world: one where journalists' (and marketing pundit) words are worth little (unless they're audited based on number of web visits to the author's article).
You don't need to watch the 60 Minutes story about BP, Donald Trump's Celebrity Apprentice, Lebron James, flash trade at Tradworx, or follow the tragic story of Emily Keyes; but each share one (and perhaps other things in common) for Marcom Savants
When inserting the top 10 most searched Google-searched names/phrases in an online news story headline (above are the top 10 as of 3 pm EST today, May 17), you're likely to get exponentially more visits to your article, blog posting, or even a time-sensitive company press release. So they say.
Thanks to the fact that I also inserted Twit-friendly hash marks in the title to this posting (and pushed away the hash brownies), the wizards of Web 3.0 proclaim that I'm likely to experience 3x-4x uptick in visitor traffic.
Twit-friendly? Should I have said "Twitter-friendly"? Or, "Tweeter Friendly?"?
BTW-Orthocenter is a mathematical phrase referencing the center of a triangle. Its now being used as a bonafide buzz word that apparently replaces words that previously described points of convergence.
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