Five days ago this blog profiled the increasing trend in shock and awe advertising by using expletives within product marketing messages. A great test of this 'new genre' will take place this week, during the CBS upfront presentation, during which they'll unveil the upcoming "Sh*t My Dad Says" sitcom.
With Mad-Cow icon William Shatner starring in this new series, the theme of the show is in deference to the viral mania of Twitter; the story line is based on the real tweets of a self-described "shlebby kid" in which he spent less than a year tweeting his potty-mouth Dad's wittiest risque comments before the kid's twits vaulted to Top10 ranking on Twitter..with an audience of 1.3 million followers.
Presuming CBS maintains the same title for the show as the twitter page (which is also the title to the coffee table book that's now a NYT bestseller), CBS is betting on the growing audience appetite for potty-mouth content.
Can't wait to see which advertisers pony up in the upfronts to advertise during this show--and whether any of them will be running their own potty-centric promotions.
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