Last summer we told you about SpotRunner--a "create your own TV commercial' platform targeting small businesses that have limited budgets. It was and remains a brilliant idea--and it includes a module for advertisers to use SpotRunner templates for creating a 30-second spot, and to place those spots on local and cable TV. Instead of spending tens of thousands to create the commercial, and thousands more for placement time, SpotRunner is a turnkey solution that can cost an advertiser as little as $3000 to reach wide audiences.
Now comes The Talk Market--billed as the "QVC for the Masses". Instead of provid9ing templates for videomercials as SpotRunner does, advertisers can jump on the YouTube style approach by creating their own spot, then uploading it the Talk Market platform. TalkMarket's business model is based on 5% commission on sales (mapped to clicking on a link imbedded in the commercial).
Brilliant--we wish you lots of success!
1 comment:
Berky. Spotrunner now seems to be in a bit of trouble with massive layoffs. Their competitor CheapTVSpots still is the industry leader in custom-made discount TV, web and mobile advertising. Spot Runner's doppelganger, Spotzer, hasn't been heard from for a while. The template ads really don't work very well as everyone's product or service is quite different, with different objectives and business models. Also the template ad companies charge a premium for air time. I think that clients are getting wise to this.
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