Last year, after noting a bulging trend out of Japan, we pontificated that "comic book-style" messaging would proliferate into mainstream marketing and assorted publications, including How-To books and mags.
Last week BusinessWeek Magazine re-affirmed that notion ""Graphic books on bsuiness are already a hit in Japan. With Johnny Bunko, the genre heads for the U.S..."
Why is this trend gaining traction? Pretty simple, really. We're inundated with txt msgs, overloaded with blackberry correspondences, and overwhelmed with email. Our eyeballs are looking at millions of alpha, symbol, and numeric characters, and for many, elevating premature ADD.
Putting a message within a visually appealing and easy to connect with format is a concept that started with the caveman. Expect to see lots more series-based messaging delivered within graphic novel aka comic book elements.
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