We're hearing from lots of Google advertisers that they are incurring charges for clicks that are not documented within Google's own analytic reports.
Here's an example of a complaint we just rec'd a copy of:
i have repeatedly brought this to your attention, and i have not been provided any type of adequate explanation
1. Site targeted campaign name :(blocked)
2. Campaign manager displays (1) Click for period mar 20-mar 23 I had selected approximately 500 different sites.
Your ad manager indicates i received 1 click from 1 site (www.legacy.com)
3. Despite above #2, when scrolling down the admin page, it indicates that (9) different ads resulted in 16 clicks, and I have been charged for those clicks, despite the fact that you are reporting to me only 1 click was made during this period.
I would like a credit for the 15 clicks that I was fraudulently charged for.
Thanks
Actually, we asked three different clients to take a close look at their monthly billing from Google adwords campaigns--each of which run both CPC and site-targeted campaigns (also CPC). In each case, clients reported an inexplicable discrepency between what GOOG reported as the number of clicks and the number of clicks that clients were charged for.
No surprise that in each case, clients are apparently being charged for more than the actual number of clicks---the dollar amounts are relatively inane (approximately 8-10% of total monthly spend)...wait a minute, that's not inane--that's INSANE.
We're guessing this is something that Wall Street analysts are going to take a closer look at.
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